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March 7th, 2012

Björk’s ‘Hollow’ Video Tells the Story of DNA Replication

By John Vasko | Comments (1)
This post is presented by SBE, the Society for Biological Engineering, a global organization of leading engineers and scientists dedicated to advancing the integration of biology with engineering. Pop recording artist Björk released Biophilia, an project devoted to exploring the world of biology, in 2011. It's much more than an album because it's the first "album" to be released as both an "app album" and a traditional music album, plus the project also encompasses Internet sites, installations, and live shows. You can read more about Biophilia as whole here. The single "Hollow" tells the story of DNA, Björk-style. NPR describes the video for "Hollow," which you can watch below. Björk turned to biology animator Drew Barry for help with the video. See the NPR story to  watch the video and read about Bjork's and Drew Barry's idea behind the song and video.
"Hollow's" instrumentation is sparse – a rhythmic organ-like pulse and Björk's echoing voice. The blending of the electronic manipulation of the vocals, which makes it sound like there's a whole tribe of Björks singing in unison, and the thudding electronic notes give the song a feel that is primal yet futuristic.
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One Response to “Björk’s ‘Hollow’ Video Tells the Story of DNA Replication”

  1. Carl Simpkins says:

    That's something you don't see everyday. In fact, I don't recall any other music album having so much of a scientific side to it.

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