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Debbie Sterling, the twenty-six year old founder and CEO of GoldieBlox, loves engineering. But at Stanford, where she spent four years training to be an engineer, she was one of only 181 women and felt vastly outnumbered by over 500 men. It didn't take an anthropologist to see that this imbalance was purely cultural. So soon after graduation, she decided to take her finely honed design skills and even those numbers out.
As Debbie explains in her Kickstarter video (which netted her new company enough money to begin production), she quickly realized that you had to start with an early intervention. Girls, she says, begin showing less interest in science, math, and engineering when they are as young as eight.
In response, she came up with GoldieBlox, which is designed for girls from 4 to 9 years old. It's a construction set with a companion book; and as girls read about what Goldie, a spunky female engineer, is building, they build it themselves.
GoldieBlox is so successful that it can be found in the construction set section at more than 600 Toys 'R' Us locations and is featured in a viral video that's been seen over 4 million times on the Internet. Now, that stereotypical, pink-aisle princess comfortably wears a tool belt.
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